Amaze Work

AMAZE LAUNCHES NEW SHOWCASE SECTION FOR LEXUS EUROPEAN WEBSITES

As part of the launch campaign for the GS 450h in Europe, the world’s first performance hybrid saloon, Amaze’s digital marketing practice created an innovative and interactive online showcase section where users can explore the technology at close range. The new section allows web users to fully explore the technology beneath the skin of the new hybrid saloon in an ‘immersive’ 3D environment, where they actually enter the car for a near-virtual experience.

Read the press release http://www.amaze.com/NewsDetails.asp?id=25.05.2006

Visit the website: http://www.lexus-europe.com/lexus_cars/gs/gs450h/showcase/index.asp

AMAZE REDESIGNS AAH WEB SITE AS PART OF INTEGRATED REBRANDING EXERCISE

AAH, the leading distributor of pharmaceuticals to hospital pharmacies in the UK, decided it was time to revamp its online presence and create a website that would reflect the company’s new branding and offline literature and take advantage of today’s new web technologies.

Amaze’s digital marketing practice redeveloped the website as an integrated communications platform to support the customer engagement process, core brand proposition and ongoing marketing communications. The online redevelopment phase lasted only nine weeks as there were stringent deadlines for the entire campaign including the rebrand itself.

Read the press release http://www.amaze.com/NewsDetails.asp?id=29.03.2006

Visit the website: http://www.aah-hospitalservice.co.uk/

CURING THE CONTENT PAIN

Earlier this year The British Medical Association (BMA) signed a deal with Amaze and Tridion to supply the BMA with a flexible Content Management Solution which will become the standardised method to publish content across the entire enterprise.

Initially two key areas will be serviced by this solution, the BMA website and the internal knowledge base. Brian Butler, Director of Communications at the BMA says, “This will allow us, for the very first time, to share information across the whole organisation. Ultimately it is our duty to help our members by providing them information and advice and this solution is essential to improve our service to them.”

Read the press release http://www.amaze.com/NewsDetails.asp?id=21.03.2006