Amaze developed from the Liverpool John Moore's University Learning Methods Unit, which was set up to explore how new forms of media could impact upon learning and communication.
The company was co-founded by Roy Stringer, a self-professed 'Hypermedia Architect' who was an early pioneer and a luminary of the digital media industry. He worked with the Learning Methods Unit to develop its highly successful multimedia production team. This relationship produced ‘CytoFocus’ (1993), a training product for cervical cancer screeners which won seven major international awards and international acclaim. The success of CytoFocus, his vision and flair led to the incorporation of Amaze in 1995. The company’s subsequent business growth eventually led to a management buy-out from the University in 1997.
Amaze developed as an innovative business with an obsession for creating the vocabulary of the promised digital age. It developed solutions that today form part of the historical origins of digital learning in the UK. These include the Navihedron (1997) a non-hierarchical information architecture tool allowing intuitive navigation of the network space and the Noodlebox (1998), which achieved global recognition and is permanently installed in the San Francisco Museum of Modern Art (www.noodlebox.com). These projects were a key driving force behind the growth and success of Amaze.
Following the market downturn in 2000, Amaze went through a period of consolidation. In 2003/04 it began on another growth curve.
Amaze has established itself as leading Online Solutions Company delivering a broad range of solutions to an impressive list of public and private sector clients across the UK and Europe.
In 2007, the company became part of the Hasgrove Group.
